Customer Marketing Specialist Diabetes UK amp Ireland

Profile

**Careers that Change Lives**
We have an exciting opportunity for a Customer Marketing Specialist, with experience in direct-to-consumer marketing, to join our UK & Ireland marketing team. Medtronic Diabetes UK & Ireland is part of a broader region; UK & Ireland, Belgium, Netherlands, and Luxemburg (UKIB). The Customer Marketing Specialist reports into the Senior Marketing Manager for the Medtronic diabetes business, UKI
This role will work closely with product managers and community/social media manager. Additionally, the successful candidate will collaborate with various teams including transformation, education, market access, customer services, WeCare support services, and field-based teams across the UK& Ireland region, as well as the EMEA marketing and strategy team. The goal is to grow Medtronics business, increase brand awareness, build advocacy, increase customer intimacy, and support the customer experience.
Medtronic is working together with the global community to change the way people manage diabetes. The company aims to transform diabetes care by expanding access, integrating care, and improving outcomes, so people living with diabetes can enjoy greater freedom and better health. Innovation and collaboration are central to who we are. Since the late 1940s, we have been working with others to alleviate pain, restore health, and extend life.
**A Day in the Life**
The Customer Marketing Specialist (for patients) will support the Senior Marketing Manager with design and implementation of country marketing and communication plans for specific projects and omni-channel campaigns, in line with, European, Regional UKIB Strategy and country AOP, to ensure broadest reach to existing and potential patient customers, supporting patient acquisition and retention
Establish deep expertise on the target customer segment and ensure this expertise is integrated purposefully into the extended marketing team
Understand market analyses to identify requirements of the target audience, developing insights, unmet needs and new business opportunity to help improve marketing programs
Develop campaigns using an omni-channel strategy direct to consumers to support acquisition, grow market share and customer retention by promoting and raising awareness of Medtronic support services, on-line resources, education, virtual clinics, and e-shop.
Track and measure effectiveness and impact of campaigns following implementation.
Interact with product managers to identify new marketing opportunities customized for the target audience
Create new engagement opportunities and channels direct to consumer
Look for avenues to continuously optimize the target customer experience, establishing metrics that can help measure the engagement of the customer segment
Lead the marketing activity for national, regional, and virtual patient focussed events (internal and external) such as conferences, symposia, workshops, and congresses, aligned with country, regional and European strategies, and the Medtronic brand.
Work in close collaboration with the marketing team, P.R., and communications teams to ensure brand consistency
Engage with the EMEA digital team supporting direct to customer communications
Drive brand awareness and equity among the target audience (support market access manger and collaborate with advocacy groups)
Work closely with sales team to understand the market and ensure consistency of marketing messages, including regular customer and field visits across UK and Ireland.
Monitor and analyse country quantitative and qualitative market data and NPS customer satisfaction data.
Manage availability of patient facing marketing materials, including brochures, papers, presentations, and sales tools.
Develop a strong customer intimacy, close contacts, and presence in the field.
**Must Have: Minimum Requirements**
Professional experience in direct-to-consumer and/or healthcare marketing
Skills in marketing communications and advertising
Degree level education
Holds a recognised marketing qualification.
Skills in content creation, asset development, and digital content management and deployment
Understanding of the customer journey
Experience in event development and management (virtual and face to face)
Strong track record of high achievement against current/past objectives
Candid, ethical, patient and customer-focused
Outstanding communication/interpersonal skills, a team player able to collaborate across different functions within a complex matrix organisation.
Strong organisational and time management skills
Flexibility: multiple and changing priorities
Proficient in digital platforms, PowerPoint, Excel and Word
Self-motivated and able to work with a minimum of supervision
Resilience mindset, ability to see opportunities when facing difficult situations and challenges
Adaptable and growth mindset
Excellent verbal and written communication skills
Willingness to travel 50% -60% of the time
Full clean driving licence
**Nice to Have**
Strong product/therapy knowledge in healthcare or diabetes device product area
Digital marketing skills/qualification
Experience in healthcare direct to consumer marketing
e-commerce/e-retail experience
**About Medtronic**
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.
**Physical Job Requirements**
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
Categories
Healthcare
Marketing
Customer Service
Sales / Business Development
Retail / Wholesale
Posted:
2022-03-01
Expires:
2022-03-31
Medtronic

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